Economy | 02 Apr 26, 00:00
At Richardsons, we regularly speak to buyers who come to us with the same concern:
“Has buy-to-let had its day?”
It’s a fair question. Much of the narrative suggests that yields are under pressure, costs are rising, and landlords are exiting the market.
But here in Gibraltar, we’re seeing something very different.
In fact, we are consistently helping clients secure around 6.5% annual returns - not as a projection, but as a realistic outcome based on current rental demand.
The key difference lies in Gibraltar’s fundamentals: limited supply, sustained inward demand, and a tenant base with strong earning power.
To illustrate this, let’s walk through three current opportunities.
First:
Montagu Place Apartment
Purchase price: £149,000
Studio apartment in Ocean Heights
Prime central location with strong rental appeal
This is one of the most accessible entry points into the Gibraltar market.
6.5% of £149,000 = £9,685 per year
Required monthly rent = £807
Studios in central locations like Montagu Place consistently attract:
Young professionals
Relocators working in finance and gaming
Tenants prioritising convenience and proximity
At this price point, achieving around £800+ per month is well within market expectations, making this a straightforward, numbers-driven investment. We have properties let and managed in this development at £850 upwards.
Next:
Sylvian Suites Apartment
Purchase price: £185,000
One-bedroom apartment
Modern development close to Main Street
This is a particularly compelling example because it sits right in the “sweet spot” of the rental market.
6.5% of £185,000 = £12,025 per year
Required monthly rent = £1,002
We are seeing comparable one-bedroom apartments in similar developments achieve:
Around £1,050–£1,200 per month
This means the required yield is not just achievable - it is already being delivered in the current market.
For investors, this removes much of the uncertainty typically associated with buy-to-let. We have several units managed in Sylvian Suites between £975pcm and £1,300pcm.
Finally:
Armstrong’s Steps Apartment
Purchase price: £365,000
Larger property in a characterful Town Area location
This sits at a higher price point, but also appeals to a different tenant profile.
6.5% of £365,000 = £23,725 per year
Required monthly rent = £1,977
Properties like this typically attract:
Sharers splitting rent
Couples or families
Long-term tenants seeking space and character
Rents approaching £2,000 per month are entirely consistent with larger, well-located town properties - particularly those offering something distinctive.
This is a different type of investment: higher capital, but supported by strong absolute rental income. We currently have a three bed managed in this block at £1,900pcm.
Looking across these three properties:
| Property | Price | Rent needed (6.5%) |
|---|---|---|
| Montagu Place | £149,000 | £807 pcm |
| Sylvian Suites | £185,000 | £1,002 pcm |
| Armstrong’s Steps | £365,000 | £1,977 pcm |
The key takeaway is simple:
These are not unrealistic numbers. These are proven numbers.
They align closely with what we are already seeing agreed in the lettings market.
Buy-to-let hasn’t disappeared - it has become more selective.
In many markets, investors are struggling because:
Supply is too high
Tenant demand is inconsistent
Pricing has outpaced rental growth
Gibraltar, by contrast, benefits from:
Severe supply constraints
Consistent professional demand
A compact, walkable geography where location truly matters
This creates a market where well-priced properties continue to let quickly and at strong levels.
At Richardsons Properties, we always advise clients to focus on three things:
Entry price discipline
Proven rental demand
Realistic yield targets (6–6.5%)
The properties above meet all three criteria.
So, is buy-to-let dead?
Not in Gibraltar.
What has changed is the need for precision. Investors can no longer rely on rising markets alone - but those who buy well, in the right locations, at the right price points, are still achieving strong, consistent returns.
Montagu Place shows how accessible the market can be.
Sylvian Suites demonstrates yields already being achieved today.
Armstrong’s Steps highlights the strength of larger, higher-income rentals.
And taken together, they reinforce a simple conclusion:
Buy-to-let in Gibraltar isn’t just alive - it’s working.