For many property owners, Christmas signals a natural pause. Decorations go up, diaries slow down, and the idea of selling a home is often pushed firmly into “January plans.” Yet, year after year, Richardsons proves that the festive season is not a time for switching off - it’s a time for delivering results.
This recent sale on Main Street, Town Area, Gibraltar, achieved on a Sole Agency instruction and securing a full asking price offer, is a perfect example of why timing the market matters far less than choosing the right agent.
While others wait for the New Year, serious buyers are still actively searching - and Richardsons is still actively selling.
A Christmas Sale That Speaks Volumes
The property in question was a beautifully presented one-bedroom apartment with a private balcony and access to communal roof gardens, located in the heart of Gibraltar’s Town Area. Marketed exclusively by Richardsons, it attracted the right level of attention and resulted in a full asking price offer agreed during the Christmas period.
This wasn’t luck. It was the result of strategic pricing, strong presentation, targeted marketing, and - most importantly - an understanding of buyer behaviour at this time of year.
Sole Agency instructions allow us to focus fully on one objective: achieving the best possible outcome for our client. With a clear pricing strategy and a carefully managed marketing campaign, we were able to cut through seasonal distractions and deliver exactly what the seller wanted.
Why Buyers Don’t Stop at Christmas
A common misconception among sellers is that the market “closes” in December. In reality, the opposite is often true.
Buyers active during the Christmas period tend to be:
Highly motivated
Financially prepared
Time-driven (often relocating, investing, or planning ahead)
With fewer properties coming to market, well-priced homes stand out more clearly. This reduced competition can work strongly in a seller’s favour - especially when guided by an experienced agent who knows how to position a property correctly.
At Richardsons, we see consistent enquiry throughout December because our buyers are international, professional, and focused. They are not waiting for January - they are planning for it.
Momentum Matters in Property Sales
One of the most overlooked aspects of selling property is momentum. Properties launched in November or December often benefit from:
Early interest before the New Year rush
Buyers keen to secure before market competition increases
Faster decision-making due to year-end deadlines
This Main Street sale is a clear demonstration of how momentum, when handled properly, leads to strong results. Rather than being lost in a crowded January marketplace, the property commanded attention at precisely the right time.
For sellers considering listing in the New Year, this is an important lesson: preparation now creates opportunity later.
Why Sole Agency Makes a Difference
This successful sale was achieved under a Sole Agency instruction - something we actively recommend for sellers who want clarity, commitment, and control.
With Sole Agency:
The marketing message is consistent
Pricing strategy is clear and unified
One team is fully accountable for results
Buyers receive a stronger sense of value and confidence
In this case, Sole Agency allowed Richardsons to manage interest carefully, communicate directly with motivated buyers, and negotiate effectively to achieve full asking price - even at a traditionally quieter time of year.
Thinking of Selling in the New Year? Start Now.
If you’re planning to sell your property in January or early 2026, now is the ideal time to start the conversation.
By preparing early, sellers benefit from:
Accurate pricing based on live buyer demand
Professional photography and marketing ready to launch
Early off-market interest from registered buyers
A stronger negotiating position from day one
Many of our January listings are already being discussed in December. Serious buyers don’t wait - and neither should sellers who want the best outcome.
Confidence Built on Consistency
What sets Richardsons apart is consistency. We don’t slow down for the season - we adapt to it.
Our team remains active throughout the Christmas period because we understand that property decisions don’t follow a calendar. Whether it’s an investor securing a year-end purchase, a buyer planning a New Year move, or a seller ready to take advantage of reduced competition, we are there to guide the process from start to finish.
This Main Street sale is just one example of how experience, strategy, and commitment combine to deliver results - regardless of the time of year.
A Strong Start Begins With the Right Agent
As we look ahead to the New Year, one thing is clear: the market rewards preparation, professionalism, and proactive advice.
If you are considering selling in 2026 and want:
Honest pricing guidance
Proven marketing strategies
Full commitment through Sole Agency
Results driven by real buyer demand
Then now is the time to speak with Richardsons.
Because as this Christmas sale proves, when the right property meets the right strategy, the results don’t wait for January.