At Richardsons, we don’t just list homes — we craft a tailored, proactive marketing strategy designed to put your property in front of the right people at the right time. From magazine-quality imagery and compelling descriptions to evening viewings and picking up the phone to chase leads, we leave no stone unturned.
If you’re wondering how we consistently achieve fast, successful results - often in less than 9 weeks on a sole agency basis - here’s a behind-the-scenes look at how we market your home… and why it works.
1. Stunning Photography That Stops the Scroll
Your property's first impression matters. Most buyers make a decision within seconds of viewing a listing, so the quality of your imagery can be the difference between a viewing booked and a listing overlooked. Often buyers will spend hours at home falling in love with a property online, which makes it a lot more likely to secure an offer at the viewing.
We invest in professional, high-resolution photography with magazine-quality presentation. This means:
High-exposure shots to showcase space and light
Lifestyle-focused details that evoke emotion
Carefully framed visuals that tell the story of your home
Whether it’s a charming Upper Town walk-up or a luxury development at Queensway, our visuals set your property apart across all platforms - portals, social media, brochures and more.
2. Accurate Floorplans and Verified Lease Info
One of the biggest frustrations for buyers and tenants is vague or incomplete information. That’s why we make sure every property includes:
Professionally drawn, easy-to-read floorplans
Verified lease lengths, service charges, rates, and parking info
This level of transparency gives serious applicants the confidence to move quickly - and dramatically reduces fall-throughs later in the process.
3. Descriptions That Sell the Lifestyle
We go beyond feature lists. Our in-house copywriters create engaging, benefit-led descriptions that bring your property to life.
We highlight:
Natural light and views
Proximity to schools or town
Lifestyle-enhancing features like terraces, open-plan layouts or quiet locations
Because we take the time to visit and understand your property first-hand, our descriptions feel genuine, persuasive, and tailored - specific to your property. Even if you seemingly have many similar neighbouring properties, our descriptions are never copied and pasted.
4. We Pick Up the Phone (Relentlessly)
We’re not afraid to do what many others won’t: call potential buyers and tenants directly.
Our team maintains a large, qualified database of applicants, and we regularly match properties manually - not just via automated email alerts. We:
Call buyers who’ve recently missed out on similar homes
Follow up with older leads who may be ready to re-engage
Speak to investors actively looking for new stock
This personal, proactive approach leads to more viewings, better offers, and faster completions.
5. Flexible Viewings — Including Evenings & Weekends
We understand that not everyone can view between 9 and 5 - especially working professionals and busy families. That’s why we routinely conduct viewings:
In the evenings
On Saturdays
With short-notice flexibility when necessary (if the occupiers allow)
This dedication means your property is seen by serious applicants who are ready and motivated - no waiting days to get someone through the door.
6. Everywhere They Look: Multi-Channel Marketing
We don’t rely on just one platform. Your property is promoted through a strategic mix of:
Our own highly visible website
Leading portals including PropertyGibraltar, Zoopla & Idealista
Our active Facebook and Linkedin pages
Window displays in our town centre office
Targeted email campaigns
Optional placements in local magazines and print features
Every property gets its own tailored strategy - because no two homes (or buyers) are the same.
7. Sole Agency Gets You Sold - Fast
We often get asked: “Should I list with multiple agents?” While it may seem like a smart way to widen exposure, the reality is that Sole Agency consistently delivers better results.
At Richardsons, our average Sole Agency property sells in under 9 weeks - often faster, depending on market conditions and pricing. Here’s why it works:
We focus our full marketing power behind your home
No conflicting advice or pricing confusion for buyers
Clear accountability and streamlined communication
Better management of offers and negotiations
- Complete accountability to you
Multiple agency listings can result in a lack of urgency, inconsistent messaging, and - ironically - a longer time to sell. When you appoint us exclusively, we treat your property like a top priority and go all-in on getting results.
8. Real Feedback, Real Relationships
We don’t just show your home - we follow up with every viewer and report back to you promptly. If something needs tweaking - whether it’s price, presentation or marketing - we’ll let you know. We work collaboratively with you to improve outcomes at every stage.
You’re never in the dark - and we’re never sitting back.
9. Sales & Lettings Experts Under One Roof
Whether you’re selling or letting, we apply the same level of professionalism, care and energy. Many of our landlord clients become sellers, and vice versa. That means:
Investors get advice on both rental yield and resale value
Sellers can rent out temporarily if the market conditions shift
Tenants looking to buy are often already registered with us
This crossover helps us spot opportunities quickly — and connect the dots that others might miss.
The Richardsons Difference
Ultimately, our success comes down to hard work, smart marketing, and personal commitment. We’re not a volume agency - we’re a results-driven boutique team that knows the Gibraltar market inside out.
When you list your home with us, you get:
✅ Expert presentation
✅ Proactive lead generation
✅ Flexible, out-of-hours viewings
✅ Fast communication
✅ A genuine partner in the process
Ready to Sell or Let? Let’s Get Started
If you're thinking of putting your property on the market - or you've been listed with no success - now's the time to speak to us.
With under-9-week average sale times on sole agency listings and a proven approach that gets results, Richardsons is here to make your next move a successful one.