1. “You can’t find anything affordable in Gibraltar anymore.”
Yes, Gibraltar has a high-value market, but affordable is relative.
There are properties at more accessible price points, especially in:
Older buildings
Edge-of-district areas
Smaller units
Properties needing light renovation
And with new government schemes and ongoing construction, affordability is more nuanced than people think.
The truth:
Opportunity exists - just not always where people assume.
Check out this surprisingly spacious, open market 2 bed at just £270,000
2. “Everything sells instantly.”
This myth comes from the days when demand massively outstripped supply, and anything with four walls and a balcony sold within 48 hours.
Today?
The market is more balanced. Well-presented and well-priced properties still move quickly - but others sit for weeks or months depending on condition, location, and pricing strategy.
The truth:
Speed depends on quality and price, not magic.
Check out this property on Main Street that received interest from viewing 1
3. “You must have sea views to get good resale value.”
Sea views are incredible, yes - but Gibraltar has more to offer than coastline.
Buyers also place high value on:
Central locations
Parking availability
Modern amenities
Outdoor space
Proximity to work, schools, or the border
And some of Gibraltar’s strongest resale performers aren’t even near the water.
The truth:
Views help, but they’re not the only factor - or even the most important one.
Check out this great property with a stunning view and no water in sight
4. “Upper Town is too hard to access.”
This myth is fading fast. Upper Town has seen a major revival with:
Refurbished heritage properties
Improved pedestrian routes (and a bus route!)
Modernised interiors behind charming facades
A growing café and cultural scene
For many buyers, Upper Town represents great value and character you simply can’t find in newer developments.
The truth:
Upper Town isn’t “inconvenient” — it’s becoming one of the most desirable areas for those who want charm, privacy, and unique layouts.
Check out this 5 bed Upper Town terraced house with parking at a very agreeable price
5. “New developments are always better than older buildings.”
New builds offer sleek finishes and modern amenities - but older buildings often have:
Larger room sizes
Thicker, quieter walls
Better privacy
Long-established communities
Lower service charges
Many buyers prefer the space and character of traditional buildings, especially when tastefully renovated.
The truth:
“Better” depends on your priorities - not the construction year.
Check out this apartment in Town part of a 213 year old building!
6. “Rental yields aren’t good anymore.”
With Gibraltar’s dynamic workforce, international companies, and strong demand for short- and long-term rentals, yields remain competitive - especially compared to many EU markets.
The key is choosing the right unit type and location.
Studios and 1-beds often perform exceptionally well, as do well-presented apartments near business districts.
The truth:
Yields are alive and well for smart investors.
Looking for a potential 6%+ yield? Take a look at this one
7. “It’s impossible to buy without competing against 20 other buyers.”
Not true - unless you’re chasing the same “hot” properties as everyone else.
Many buyers are surprised to find excellent opportunities outside the hype-driven spaces.
Working with an agent who knows the market deeply - including upcoming listings, off-market opportunities, and realistic pricing - makes a huge difference.
The truth:
Competition depends on property type, price band, and timing.
Final Thoughts
Gibraltar’s property market is vibrant, evolving, and full of opportunity - but only if you look beyond the myths.
By understanding how the market really works, buyers and sellers can make smarter decisions and spot opportunities others overlook.
Whether you're buying your first home, upgrading, or investing, cutting through the noise is the first step to success.